Digital Engagements – Highly personalized offerings
Operators typically begin by striking deals with national or international partners for offers in return for targeted access to their opt-in customer base. As a program evolves, it then usually extends to local partners.
Customer targeting by value and preferences
One area, however, where most of these programs have room to evolve is customer targeting by value and preferences. Today, the emphasis is on contextual offers (which favor the partner) as opposed to customer identity (which would be better for retention and customer satisfaction).
Next-generation loyalty programs
A key component of next-generation loyalty programs is leveraging ‘context’—when and where—to define the best offer for the customer. In addition, programs need to be much more ‘intelligent’ by integrating customer data to deliver personalized customer experiences. For operators that want to survive and thrive in the future, opening their ‘end’ customers to ‘upstream’ customers (brands) could become a key strategic play. Which brand would not want access to millions of high-value customers, instantly? The challenge, of course, is to manage this access in such a way that the ‘end’ customers see this as a benefit, not a nuisance.
Done right, a portfolio of partners will allow operators to differentiate themselves from the competition while potentially creating a new revenue stream. Done wrongly, consumers will jump ship and let everyone know how they feel across social media channels.

Upstream Partners
We cooperate with the world’s premier reward & loyalty programs and select product and brands that give consumers the peace of mind they expect. Delighted customers become loyal customers, which translates to repeat business and increased revenue throughout all of your sales channels.
Downstream Partners
We cooperate with the world’s premier reward & loyalty programs and select product and brands that give consumers the peace of mind they expect. Delighted customers become loyal customers, which translates to repeat business and increased revenue throughout all of your sales channels.









Program Clients
What’s in for you
- Hassle-free outsourced loyalty and reward management
- Lowered cost of operation
- increasing efficiency of product and redemption management
- Access to huge global catalogue + in house fulfilment
- Increasing member engagement with a full suite of tools available for you
- Customer & Business insights data
Merchandise Partners
What’s in for you
- New Global sales (B2C) channel
- Minimal incremental cost
- Unlimited potential for revenues
- Brand Exposure
- End-of-Line Depletion Option
- Hassle-free Onboarding & Order Management
- Transparent Reporting
Program Members
What’s in for you
- Rewards miles becomes more valuable
- Easy access to a wide range of Redemption options
- Understand regional and lifestyle preferences
- Simplify rules for earning and burning
- More places to spend miles
- Providing omni-channel rewarding experiences
Investors
Our Footprint
- Work with various partners and industries
- Agile team from various backgrounds
- Multidisciplinary teams in multiple regions
- Global coverage combined with local expertise
- Access to international loyalty markets
- Speed to market
- Customer & Business insights data